Skip to main content

Saving vs. Investing: What's the Difference?

Many equate saving with investing. Yet the two concepts are not entirely interchangeable, there is a difference between saving and investing. Saving is putting money away that is for later use with little to no risk of loss. While you save in order to invest, you then take on some risk by investing in assets which ideally will increase in value but that doesn’t always occur. Here are some of the key differences to understand.

Continue reading


Cryptocurrency is a digital based currency that is used to buy and sell goods but also trade for profit. I’m sure, most of you know someone who has invested in some version of cryptocurrency. They work using technology called blockchain, a decentralized technology spread across many computers and manages & records transactions. Most of the appeal of blockchain tech is the security.

Continue reading

Fiduciary Investment Advisor

A Fiduciary duty can be found in many professions however, within the context of investment advisors the duty begins and ends with loyalty and care.

The duty of loyalty is the obligation to always serve the clients’ best interest as well as the mitigating any conflicts of interest.

Continue reading

Athena’s Top 3 Tips about Investing

Pay yourself first

You know the scenario, it’s payday and before you know it bills are paid and you’ve already planned three dinners out with friends. Your budget is wiped out and you did not add to your savings. One of the best methods to ensure that you are hitting your savings goals is to pay yourself first.

Continue reading

Post-Election Thoughts

Making trade and investment decisions based solely on big events is hardly ever an effective strategy. Having said that, there were obvious concerns about how this year’s election would affect markets and planning strategies. The best thing to do would have been to pick an allocation which you felt comfortable with and ride whatever wave came along with the election results. Some investors sat the sidelines, some bought what they thought might be winners in whatever their assumed outcome scenario was. All in all, what occurred is what I mentioned in our previous election commentary blog – the markets only care that there IS a President.

Continue reading

Taxes and Trade: What the Election May Mean for your Investments

On the heels of the first Presidential debate of the 2020 Election, investors are increasingly turning their attention to the election and the impact that the result will have on the stock market. It is understood that elevated uncertainty usually affects markets in a negative way bringing lower stock prices. But as we have seen throughout our experiences with COVID this year; stocks move based on expectations of the future.

Continue reading

In-Service Withdrawals

Many believe that their money is locked in when you are a participant in a 401(k) or profit sharing plan through an employer where you are a participating and current employee. However, certain qualifying events allow employees to access their vested balance to either withdraw and/or roll over money from those accounts and still continue to contribute.

Continue reading

What is Dollar-Cost Averaging?

Market moves can be choppy at times and downright terrifying. This is one reason many would-be investors never take the leap into investing their savings. We know that in order to make your dollars last, we must take on some risk in order to grow them. Then our rational minds try to determine that perfect moment to begin, which in itself is an impossible task - as we all know that trying to time the market is a fool’s errand. You can avoid the stress of getting together a lump-sum to invest and make saving possible without having to overthink it by utilizing the principle of dollar-cost averaging.

Continue reading